Daily strategy
Context: 3 stores, 3 channels, last 30 days of data
Why is store 2 underperforming this week?
Three factors, ranked by impact:
TikTok CTR drop70%
Price sensitivity20%
Ad creative fatigue10%
The biggest is a 38% drop in click-through from your TikTok channel paired with it — your last 5 videos averaged 1.2K views vs your usual 8K.
Yes, analyze those videos
Analysis complete. The 5 recent videos share three patterns your winners don't:
- 1. Hook duration is 4.2s average vs 2.1s on winners
- 2. No product reveal until 00:08 (vs 00:02 on winners)
- 3. Ambient music instead of voice-over
Want me to generate 3 new script variants that correct for all three?